Direct answer: A German organic tea brand selling herbal tea, black tea and blends needed 50g, 100g and 200g kraft-look tea pouches. The immediate constraint was single-layer paper did not provide enough moisture and aroma protection. The specification prioritized kraft-look exterior with an internal barrier layer and resealable zipper and tear notch before repeat ordering.
Customer background
A German organic tea brand selling herbal tea, black tea and blends started with single-layer paper did not provide enough moisture and aroma protection. and a full plastic look did not match the natural brand position. The team treated the project as an application-specific specification rather than a generic bag purchase.
Original packaging problems
- Single-layer paper did not provide enough moisture and aroma protection.
- A full plastic look did not match the natural brand position.
- Tea volume varied strongly between loose herbal blends and denser black tea.
- The brand wanted small windows without undermining shelf-life goals.
Packaging requirements
- Kraft-look exterior with an internal barrier layer
- Resealable zipper and tear notch
- Small transparent window for selected products
- Soft color printing and EU label layout space
- Separate size checks for different tea densities
Recommended packaging direction
- Use a kraft-look laminated structure instead of relying on single-layer paper.
- Keep window size limited and away from the highest light-exposure area.
- Test both bulky herbal tea and denser black tea before locking dimensions.
- Protect zipper, tear notch and seal zones during artwork setup.
- Use a consistent family design for the full tea range.
Project outcome
- The packs kept a natural paper appearance with stronger protection planning.
- Different teas received sizes closer to their real filled volume.
- Small windows improved product visibility without dominating the pack.
- The retail shelf system became more unified.
What similar brands should check first
For a similar project, begin by confirming kraft-look exterior with an internal barrier layer and resealable zipper and tear notch. The closest risk checks in this case were single-layer paper did not provide enough moisture and aroma protection. and a full plastic look did not match the natural brand position.
| Decision | Why it matters |
|---|---|
| Real filled volume | Gram weight alone does not show pouch shape, headspace, zipper clearance or carton fit. |
| Material structure | Barrier, sealability and product contact should match the actual product and market. |
| Print route | Digital and gravure printing carry different trade-offs for MOQ, setup, color control and repeat orders. |
| Validation plan | Filled-pack checks reduce the risk of approving a good-looking pouch that fails in use. |